The genre of the music video is Indie rock, so we are targeting our product mainly to the working class youth, aged between 15 – 21 years old who are into indie rock. We have chosen this age range because the genre of our product is highly matched with the type of music youth are attracted to and also, males are more likely to be attracted to indie rock music so therefore this age group is our focus of the production.
Apart form the genre of the music that can attract our target audience, the story of the song is also another element that might draw their attention. The story is based on love, where the characters fall in love with each other after a party. The theme of love and party closely relate to teenagers’ life style which increase the likelihood of catching their attention to this music video.
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