Pre Production survey results- Hania and analysis by Amy

Gender: males-4

             females-13

Ages:   below 12-1

            12-16-3

            22-30-1

            17-21-12

Favourite genre:  pop- 7

                          indie- 8

                          rock- 2

                          R&B- 8

                          classical- 1

                           (multiple choice)

 3)How much do you spend on purchasing music a month?

    £0 to £5- 6

    £5 to £10- 8

    £10 to £20- 3

4) Do you often buy music tracks or albums?

    'no'-3

    ‘yes’-2

    ‘Tracks’-7 

   ‘albums’-4

5)How do you buy your music?

 'Itunes'- 11

 'Music Shop'- 6

 'Downloads'5

6) How often do you buy a magazine related to music?

     ‘sometime'-5

     ‘No’-12

7) How do you find out about a new piece of music?

     ‘Internet’-4

     ‘Friends’-4

     ‘Radio’-7

     ‘Tv’-4

8) What elements would you expect from an indie band?

   Guitars-8

    Lead singer- 6
    Male dominated band- 5
    Drummer- 1
   
9) List 3 bands that you would associate with the indie genre:

    Kings Of Leon-11
    Razorlight-1 
    The Script-7
    The Killers-6
    The Kook-3
    Red Hot Chilli Peppers-5
    The Fratellis-4
    Chase and Status- 8

10) Which title is suitable for an up and coming indie band:

       ·         Hierarchy- 9

        ·         Blank Paper- 2

        ·         Purple Elephant- 6

11)What do you expect to see in an Indie music video? Eg. location or costume

     

      Destruction of instruments-4

      People Raving- 6

      Lead singer- 3

      The band- 7

       Skinny Jeans- 2

      

12)  What kind of style would an Indie album cover portray? (tick 2)

• Abstract-5
• Simple-2
• Colourful-0
• Surreal-6
• Other (please note)- Artistic-1

These results has lead us to identifying the target audience being B, C1and C2female at the age between 17 to 21. We will mainly promote and distribute this album on itune because our target audience are most likely to be drawn attention to products on itune. However our survey has found out that less people are buying paint magazines there fore our advertisement would spend 40% on music magazines and 60% online and through radio.

As 24.4% of responders have chosen King's of Leon and 17.8% have chosen Chase and Status for the most associated with indie genre, thus we will be developing our ideas from these bands. For the band's name, we have chosen the name 'Hierarchy' because 40% of responders prefer this name compare to the others. And after finding out audience's expectations of Indie Music videos, we will develop on that by showing variety of shots focusing on elements such as guitars and mainly on the band members.

Lastly, the design of the album cover will be in the style of surreal and abstract as 42.9% and 35.7% of responders have been interpreted it.