photos of the band for the advert - Amy kong

Selected Image

editing - Amy Emma Hania

Using our media lesson, we uploaded the 2 films on to the MAC which it took the whole lesson. We have agreed to start the editing within the next 2 weeks.

Mind map- music genres- Hania

Mind map- Indie- Hania

Booking the editing studio - Amy Kong

After filming both parts of the video, we have decided to upload the films on to the MAC as soon as possible so we can work on the editing. In our media lesson, we reported our process and then went off to book the editing suite.

Kings Of Leon video Research

Sex On Fire-
Camera shots- 186(averege)
Most common shot(s)- Extreme/ close-up
The video had no real story behind it it was mainly showing the band especially the singer at the front. The singer was also videod in some shots where he is lying down- has bit of story to it. The camera shots followed the beat of the music.

Use Somebody-
Camera Shots- 189 (averege)
Most common shot- Birds eye view and extreme/ close ups
The video comlpetly followed the beat of the music. Most of the shots again were of the singer and they were on him for a longer length of time at once then any other shot.

Radioactive-
Camera shots- 169(averege)
Most common shot- Mid shot, low angle
In comparison to the other two videos this one does follow the beat of the music but not as clearly as the other two. Again it is mainly of the singer however not of the band playing instruments.

Final Shot list - Amy Kong

Script for the side story in the MV - Amy

Background: After a party, a boy meets a girl then falls in love with each other

Actor: Tom Baker
Actress: Tara Savino
Location: Impington International Sixth Form centre, Common Room


Script

Tom and Tara chatting on the sofa (laughing, enjoying the conversation)

At the end of the conversation, Tara walk towards the door and leave (Looks back at tom)

Shooting Schedule - Amy

1st Shooting
Date: 10th November, 2010
Time: 16:45
Location: Impington Village College Music Practise Room 1
Crew: Emma, Amy, Hania
Artists: The Hierarchy
Content: Band practise


Arrangement of the day:
15:45 - Hania: Pick up Band members and props
            Amy, Emma: Setting up cameras, room and lighting

16:20 - Hania arrive at location of filming

16:30 - Brief the Band

16:40 - All Crew members and Artists stand by

16:45 - Filming Begins

Estimate duration of filming: 30 - 35 minutes



2nd Shooting
Date: 12th November, 2010
Time: 12:30
Location: Impington International Sixth form Centre, Common Room
Crew: Emma, Amy, Hania
Actor/ Actress: Tom Baker, Tara Savino
Content: Short story of Boy + Girl meeting for the first time (This is the side story to the music video)


Arrangement of the day:
12:00 - Crew set up the camera, room and props

12:15 - Brief the actor and actress

12:25 - All crew members, actor and actress stand by

12:30 - Filming Begins

meeting - Amy

In our free period, we held a meeting to discuss the filming arrangement for filming on 10th November with the band. We draw up a plan for arrangement of the evening and discussed the role for each member of the group.

Letter to actors- Hania

                                                                                                                    Impington Village College
                                                                                                                    New Road
                                                                                                                    Impington
                                                                                                                    Cambridge
                                                                                                                    CB24 9LX

To Thomas Baker and Tara Savino
                                 
                                       We are writing to you to ask you if you would be willing to take part in our music video we wouold only require you for a short time to film small excerts within our video. If this is ok please sign below. Thank you.

.........................

meeting - Amy Kong

Met up at break time and booked out the cameras and tripod that are needed for filming.

Choosing the band-Emma

The reason we chose the band is because we know them as they go to our college and get on well with them. Due to this we feel tht the band will be easy to work with and communication will not be a problem with them as we see them at college often. We have asked to use one of the songs that they have already written so that they do not have to write any new material for us.
  Another reason for working with them is that as a group we decidede to film a band that fitted in with the 'indie' genre and they are a typical indie band.
  One difficultly that we do have to face with the band is the fact that they do not have a singer anymore so we will need to find a suitabe person to work with the band and record the song.
  On the other hand, we are looking forward to working with them; hoping it will be a good experience and run smoothly.

Lyrics for the Bands song

Your eyes are talking to me from across the room,
got this feeling it'll end
all too soon, too soon
A cautious smile, a stolen glance
Something tells me this ain't romance, no no

You send these signals
Saying come get me
I'll take you back to mine
Where you'll have to wait and see
How this night ends
Do you get coffee?
Sort yourself out
And come get me

Empty bottles still in sight
Hazy memories of last night
Did I win, did I lose?
Ask myself, what did I choose
Again?


Chorus/Breakdown/Chorus

Quick Meeting- Emma Murphy

Last lesson we decided to go through what still needs to be done for our music and by doing this we can be more organised in the process.
Things that we have decided on:

Draft permission letters

Location- (permission letter aswell)

Stroyboard and mind maps

Pre production survey results

DVD cover for digipack and magazine advertisement

MEET WITH BAND ASAP- before we film ASAP

10th NOVEMBER?? to start filming. Book camera and MAC

handing out survey - Amy

In our free period, we handed out the copies of the survey to the students that are already in the common room. The surveys were completed within 20 minutes, so we gathered them and decided that we would put together all the results at the next meeting.

storyboard 1- amy

1] Duration: 3secs
Time in the video: 00:01
Camera Angle: close up (zoom in)
Description: coffee cup
Effects: B&W
Transition: Straight cut

2] Duration: 3secs
Time in the video: 00:04
Camera Angle: close up
Description: Tom's eyes
Effects: b&w threshold
Transition: peel page

3] Duration: 4secs
Time in the video: 00:07
Camera Angle: mid
Description: Band
Effects: b&w
Transition: straight cut

4] Duration: 2secs
Time in the video: 00:11
Camera Angle: close up
Description: Dan playing guitar
Effects: b&w
Transition: straight cut

5] Duration: 2secs
Time in the video: 00:13
Camera Angle: extream close up (zoom out)
Description: guitar being played
Effects: b&w
Transition: straight cut

6] Duration: 2secs
Time in the video: 00:15
Camera Angle: close up
Description: Josh
Effects: b&w
Transition: straight cut

7] Duration: 4secs
Time in the video: 00:17
Camera Angle: close up
Description: dan and joe
Effects: b&w
Transition: straight cut

8] Duration: 3secs
Time in the video: 00:20
Camera Angle: long
Description: emma walking past
Effects: b&w
Transition: page peel

Meeting - Amy Kong

We printed 15 copies of the pre production survey and planned the date and times of handing them out to students that are available in the common room. Using the available students in the common room, can allow us to quickly collect the data. Also the available student are in the age range of our target audience, therefore the results of the survey would be more valid and reliable.

Pre Production survey results- Hania and analysis by Amy

Gender: males-4

             females-13

Ages:   below 12-1

            12-16-3

            22-30-1

            17-21-12

Favourite genre:  pop- 7

                          indie- 8

                          rock- 2

                          R&B- 8

                          classical- 1

                           (multiple choice)

 3)How much do you spend on purchasing music a month?

    £0 to £5- 6

    £5 to £10- 8

    £10 to £20- 3

4) Do you often buy music tracks or albums?

    'no'-3

    ‘yes’-2

    ‘Tracks’-7 

   ‘albums’-4

5)How do you buy your music?

 'Itunes'- 11

 'Music Shop'- 6

 'Downloads'5

6) How often do you buy a magazine related to music?

     ‘sometime'-5

     ‘No’-12

7) How do you find out about a new piece of music?

     ‘Internet’-4

     ‘Friends’-4

     ‘Radio’-7

     ‘Tv’-4

8) What elements would you expect from an indie band?

   Guitars-8

    Lead singer- 6
    Male dominated band- 5
    Drummer- 1
   
9) List 3 bands that you would associate with the indie genre:

    Kings Of Leon-11
    Razorlight-1 
    The Script-7
    The Killers-6
    The Kook-3
    Red Hot Chilli Peppers-5
    The Fratellis-4
    Chase and Status- 8

10) Which title is suitable for an up and coming indie band:

       ·         Hierarchy- 9

        ·         Blank Paper- 2

        ·         Purple Elephant- 6

11)What do you expect to see in an Indie music video? Eg. location or costume

     

      Destruction of instruments-4

      People Raving- 6

      Lead singer- 3

      The band- 7

       Skinny Jeans- 2

      

12)  What kind of style would an Indie album cover portray? (tick 2)

• Abstract-5
• Simple-2
• Colourful-0
• Surreal-6
• Other (please note)- Artistic-1

These results has lead us to identifying the target audience being B, C1and C2female at the age between 17 to 21. We will mainly promote and distribute this album on itune because our target audience are most likely to be drawn attention to products on itune. However our survey has found out that less people are buying paint magazines there fore our advertisement would spend 40% on music magazines and 60% online and through radio.

As 24.4% of responders have chosen King's of Leon and 17.8% have chosen Chase and Status for the most associated with indie genre, thus we will be developing our ideas from these bands. For the band's name, we have chosen the name 'Hierarchy' because 40% of responders prefer this name compare to the others. And after finding out audience's expectations of Indie Music videos, we will develop on that by showing variety of shots focusing on elements such as guitars and mainly on the band members.

Lastly, the design of the album cover will be in the style of surreal and abstract as 42.9% and 35.7% of responders have been interpreted it.

Viewing figures for music channels- Hania

Daily viewing figures for music channels in december 2009


MTV- 278 000
MTV Base-  263 000
MTV+1- 153 000
MTV Classic- 330 000
MTV Dance- 166 000
MTV Hits- 402 000
MTV Rocks- 166 000
MTV Hits- 156 000
4 Music- 1 396 000
Chart show TV- 322 000
Magic TV- 279 000
Kerrang- 213 000
Kiss TV- 283 000
The Box- 372 000
The Vault- 197 000

The most viewed music channel at this time was 4 music. This could be due to the many channels 4 has. Channel 4 is one of the most viewed channels therefore having smaller channels that are more recent they can channel 4 can advertise and get more viewers to watch.  The music channel with the least amounts was MTV+1 this could be due to the fact that MTV has now recently changed to mainly showing television prgrammes and not playing as much music which is why more channels were created to suit everyones taste in music.

identification of target audience - Amy Kong

The genre of the music video is Indie rock, so we are targeting our product mainly to the working class youth, aged between 15 – 21 years old who are into indie rock. We have chosen this age range because the genre of our product is highly matched with the type of music youth are attracted to and also, males are more likely to be attracted to indie rock music so therefore this age group is our focus of the production.

Apart form the genre of the music that can attract our target audience, the story of the song is also another element that might draw their attention. The story is based on love, where the characters fall in love with each other after a party. The theme of love and party closely relate to teenagers’ life style which increase the likelihood of catching their attention to this music video.

Pre-Production Questions - Group

1) Gender:   Male / Female
Age:        Below 12   12-16   17-21   22-30   31-50   50+

2) What is your favourite music genre?
     Pop
     Indie
     Rock
     R&B
     Jazz
     Rap
     Classical
     Country
     Blues

3) How much do you sepend on purchasing music a month?

4) Do you often buy music tracks or albums?

5) How do you buy your music?

6) How often do you buy a magazine related to music?

7) How do you find out about a new piece of music?

8) What elements would you expect from an indie band?

9) List 3 bands that you would associate with the indie genre:
 


10) Which title is suitable for an up and coming indie band:

• Hierarchy
• Blank Paper
• Purple Elephant

11) What do you expect to see in a Indie music video? Eg. location or costume

12) What kind of style would an Indie album cover portray? (tick 2)

• Abstract
• Simple
• Colourful
• Surreal
• Other (please note)

Pop/Music video history- Emma Murphy

• A music video is a short film/video that accompanies a complete piece of music/song.
• Modern music videos are made and used as a marketing device inteneded to promote the sale of music recordings.
• The term 'music video' first came into popular use in the early 1980s. Before then similar types of music vdeos were described as 'filmed insert', 'promo film' or 'film clip'.
• The videos use a wide range of styles including animation, live action filming, documentaries and non-narrative approaches such as abstract film. Some music vidoes blend different styles, such as animation and live action. Some music videos do not interpret images from the song's lyrics, making less literal than expected.
• In the UK the TV show Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos the show could use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week.
• In 1981 the U.S video channel MTV launched, aring 'Video killed the radio star' and the beginning an era of 24-hour a day music on television. With this new outlet for material, the music video would by the mid 1980s grow to play a central role in poular music marketing. Many acts from this time period such as Madonna and Duran Duran owed a great deal of success to the way their music videos were played and promoted.
• In the past few years more websites have been created to feture music videos. the website iFilm, which hosted short videos including music launched in 1997 and Napster, a peer to peer file sharing service which ran between 1999 and 2001 enabled users to share video files, including those for music videos.
• in 2005 a website named Youtube was released which made viewing of online video faster and easier along with Myspace's video functionality which uses similar technology launched in 2007.
• As the concept and medium of a music video is a form of artistic expression, artists on many occasions have been censored if their contenet is deemed offensive and in some case record labels will either distribute videos edited or videos can sometimes be banned in theri entirety for being too offensive to broadcast.

Interview with the band- Emma Murphy

Interview with Hierarchy band member, Joe Soar (guitarist)

      How do you see yourselves as a band?

Friends before the band who make music together, genre type is indie rock, for example, other bands that inspire them you me at six/nirvana/arctic monkeys

      What would you say you're style is in relation to music, the way you look, how you perform?

Normal clothes, different styles within group, perform like any band.

      What is your band history? Eg. how long you've been together, how did the band come about.

Friends, bassist and guitarist came to joe for one off show, with an old drummer and two singers then became a proper band and playing a lot. Two singers and old drummer didn’t fit the band so another drummer joined the group and they found a new female singer in to sing. Been together for less than a year. Recorded an ep , and possible local radio time.

      Do you perform regularly, if so where? 

Haven’t played for about 3 months but going to playing more gigs soon. Local sixth form colleges, Pubs (man on the moon), possible gigs at the junction.

      Are there certain jobs within the band such as songwriter, or do you all combine skills?

Combine now, but in the past Joe would write music and get Dan to interpret lyrics.

Youtube (Outlet research)- Emma Murphy

• Youtube is a video sharing website on which users can upload, share and view videos. It was created in 2005.
• The company uses Adobe Flash Video technology to display a wide variety of user- generated contenet, including movie clips, TV clips, and music videos, as well as amateur content such as video bloggin and short original video. Media corporations including CBS, BBC, VEVO and other organisations off material via the site, as part of  the Youtube partnership programme.
• Videos that are considered to be partly offensive content are available only to regustered users 18 or older.
• Before the launch in 2005, there were few easy methods available for ordinary computer to post and watch videos online. The wide range of topics shown by Youtube has turned video sharing into one of the most important parts of internet culture.
• Youtbe has been criticised for failing to ensure uploaded videos comply with the laws of copyright. Despite the advice on the website  there are still many unauthorized clips such as music videos featured on the website.
• Youtube is known to be one of the main websites to feature music videos that can be searched for by the touch of a button.

Questions for the band- Emma Murphy

• How do you see yourselves as a band?

• What would you say you're style is in relation to music, the way you look, how you perform?

• What is your band history? Eg. how long you've been together, how did the band come about.

• Do you perform regularly, if so where? 

• Is there certain jobs within the band such as songwriter, or do you all combine skills?

Research on Music outlet, The market - Amy Kong

Being in the 20th century different range of music are all over the media, music can be in any form of media such as Films, tv adverts, drama, tv soap opera etc. These are one type of music outlet, but the main music outlet is mostly focused on the CD market. 

In the UK, These products are mainly sold in large media outlet shops and other superstores. For example, HMV, Sainsbury, Asda and Tesco.  HMV is the British global entertainment retail chain and it's the largest of its kind in the United Kingdom. It has also been developed further into different international countries. Such as Australia, Japan, India, Hong Kong and USA. HMV stores stock a range of products from Audio, Books, Blu-ray Discs, CDs, Computer software and hardware, DVDs, and Video games.

Albums sales and market value

The following table shows album sales and market value in the world in the 1990s–2000s.

#	Country	Album Sales Share	Share of World Market Value
1	USA	37–40%	30–35%
2	Japan	9–12%	16–19%
3	UK	7–9%	6.4–9.1%
4	Germany	7–8%	6.4–5.3%
5	France	4.5–5.5%	5.4–6.3%
6	Canada	2.6–3.3%	1.9–2.8%
7	Australia	1.5–1.8%	1.5–2.0%
8	Brazil	2.0–3.8%	1.1–3.1%
9	Italy	1.7–2.0%	1.5–2.0%
10	Spain	1.7–2.3%	1.4–1.8%
11	Netherlands	1.2–1.8%	1.3–1.8%
12	Mexico	2.1–4.6%	0.8–1.8%
13	Belgium	0.7–0.8%	0.8–1.2%
14	Switzerland	0.75–0.9%	0.8–1.1%
15	Austria	0.5–0.7%	0.8–1.0%
17	Russia	2.0–2.9%	0.5–1.4%
18	Taiwan	0.9–1.6%	0.5–1.1%
19	Argentina	0.5–0.7%	0.5–1.0%
20	Denmark	0.45–0.65%	0.5–0.8%

Singles sales

Physical single sales in the world in the 1990s–2000s and digital single sales in 2005.

#	Country	Physical Sales Share	Digital Sales Share in 2005
	EU	34–50%	13.2%
1	UK	26–32%	1.7%
2	Japan	4–25%	85%
3	USA	14.5–16%	6.3%
4	Germany	9–12%	5%
5	France	4–12.5%	1.9%
6	Australia	1.8–4.6%	0.48%
7	Netherlands	1.3–1.7%	< 0.2%
8	Belgium	0.8-1.8%	< 0.2%
9	Sweden	0.6-0.96%	< 0.2%
10	Switzerland	0.5-0.92%	< 0.2%
11	Austria	0.58-0.82%	< 0.2%
12	Italy	0.3-1.0%	< 0.2%
13	Spain	0.3-0.7%	< 0.2%
14	Norway	0.3-0.47%	< 0.2%
15	Ireland	0.2-0.5%	< 0.2%
16	Canada	0.1-0.6%	< 0.2%
17	Portugal	0.01-1.0%	< 0.2%
18	Republic of Korea	0.02-0.45%	< 0.1%
19	New Zealand	0.19-0.29%	< 0.1%
20	Denmark	0.10-0.25%	< 0.1%

Recorded music retail sales

Interim physical retail sales in 2005 - all figures in millions.

Approximately 21% of the gross CD revenue numbers in 2003 can be attributed to used CD sales growing to approximately 27% in 2007 (the growth is attributed to increasing on-line sales of used sales by outlets such as Amazon.com, the growth of used music media is expected to continue to grow as the cost of digital downloads continues to rise.)

COUNTRY		UNITS				VALUE		CHANGE
		Singles	CD	DVD	Total Units	$US	Local Currency	Units	Value
1	USA	14.7	300.5	11.6	326.8	4783.2	4783.2	−5.70%	−5.30%
2	Japan	28.5	93.7	8.5	113.5	2258.2	239759	−6.90%	−9.20%
3	UK	24.3	66.8	2.9	74.8	1248.5	666.7	−1.70%	−4.00%
4	Germany	8.5	58.7	4.4	71	887.7	689.7	−7.70%	−5.80%
5	France	11.5	47.3	4.5	56.9	861.1	669.1	7.50%	−2.70%
6	Italy	0.5	14.7	0.7	17	278	216	−8.40%	−12.30%
7	Canada	0.1	20.8	1.5	22.3	262.9	325	0.70%	−4.60%
8	Australia	3.6	14.5	1.5	17.2	259.6	335.9	−22.90%	−11.80%
9	India	–	10.9	–	55.3	239.6	11500	−19.20%	−2.40%
10	Spain	1	17.5	1.1	19.1	231.6	180	−13.40%	−15.70%
11	Netherlands	1.2	8.7	1.9	11.1	190.3	147.9	−31.30%	−19.80%
12	Russia	–	25.5	0.1	42.7	187.9	5234.7	−9.40%	21.20%
13	Mexico	0.1	33.4	0.8	34.6	187.9	2082.3	44.00%	21.50%
14	Brazil	0.01	17.6	2.4	24	151.7	390.3	−20.40%	−16.50%
15	Austria	0.6	4.5	0.2	5	120.5	93.6	−1.50%	−9.60%
16	Switzerland **	0.8	7.1	0.2	7.8	115.8	139.2	n/a	n/a
17	Belgium	1.4	6.7	0.5	7.7	115.4	89.7	−13.80%	−8.90%
18	Norway	0.3	4.5	0.1	4.8	103.4	655.6	−19.70%	−10.40%
19	Sweden	0.6	6.6	0.2	7.2	98.5	701.1	−29.00%	−20.30%
20	Denmark	0.1	4	0.1	4.2	73.1	423.5	3.70%	−4.20%
	Top 20	74.5	757.1	42.8	915.2	12378.7		−6.60%	−6.30%

Reference : google